U by Kotex Fitness Sample
The Brief: Launch U by Kotex Fitness through a sampling initiative that actively engages our audience.
The Idea: Make the sample feel like a full-fledged fitness experience with recipes, exercises and affirmations to encourage our shoppers to rock their workout any day of the month. Each sample was sent in a mini gym bag. As a copywriter and group fitness instructor, this assignment was a straight up dream.
The Team: CD: Kari Hailey, ACD: Jowita Kostek, AD: Jessika Savage
