About

The best ideas stem from the best stories. Find the heart, then dabble the humor. I try to infuse my writing with the best of both. My name is Jessie Cadle, and I am a Chicago-based, Pittsburgh-bred creative.

Here’s a little more about me (for your viewing pleasure):

—As a Creative Strategist at Pinterest, I take on a venn diagram of roles. I am part creative director, coming up with best in class campaign ideas for brands from Chase to Geico. Part strategist, finding the right insights and positioning to help my brands stand out on the platform. And part presenter, leading workshops and webinars for clients from Peloton to WPP, and fulfilling my greatest dream of talking loudly in front of people, either virtually or IRL.

—I spent the four years prior to Pinterest as an Associate Creative Director at Arc Worldwide/Leo Burnett. For two years, I led the Molson Coors team specializing in Miller Lite and managed a team of 12 creatives. I oversaw the creation of Coors Light Beerman AR experiences, Topo Chico video games, Vizzy Hard Seltzer Pride events, Miller Lite Football programming, and Peroni Instagram Live classes. During my Arc tenure, I also helped run the Diageo spirits and Olay skincare teams. And I wrote for pitches, Trans Lifeline, the Field Museum, Marwen, and anyone else who who would have me.

—While at Arc/Leo, some of my greatest achievements were outside of client work — getting pronouns added to email signatures, raising $12,000 for Chicago’s Brave Space Alliance and writing copy for Trans Day of Remembrance office takeovers. I wrote my college thesis on the language of gender identity in the state of Ohio and advocating for trans folks, although I am a cis queer woman, is really important to me.

–In my spare time, I perform improvisational comedy and teach group fitness. (Really, I embrace any excuse to use humor in front of a crowd.)

--Previously, I was a senior copywriter at Geometry Global (now VMLY&R), where I created copy for Kimberly Clark’s baby care and fem care teams and assisted in pitching business from Bud Light to Jim Beam.  

–Before I moved to Chicago, I was a junior copywriter at Mullen Pittsburgh where I wrote copy for all mediums, from TV to online, for clients ranging from Yankee Candle to YouFit Health Clubs.

–In my Pittsburgh glory, I freelanced for the Pittsburgh Marathon and created a blog — Let’s Run The Day — that tracked my personal training for the half marathon.

–In my college years, I interned at Pittsburgh’s Whirl magazine, Table Magazine, and The Chautauquan Daily, and those internships remind me that young Jessie would be so freaking proud that now Jessie still gets to craft stories for a living.