Top It Off Challenge

The Brief: How could we make the launch of Topo Chico Hard Seltzer relevant to the Circle K audience?

The Idea: Appeal to the gamer. Instead of targeting the typical grab & go Circle K audience, we zeroed in on gamers — known for picking up snacks before heading home to game. So why not turn Topo Chico Hard Seltzer into a video game with chances to win exclusive prizes? The Top it Off Challenge encourage gamers to put their skills to the test and created a lasting relationship between the audience, Topo Chico Hard Seltzer and Circle K.

The Team: AD: Russell Mank, CW: Teresa DePinto