Summer by the batch

The Brief: Beer and wine are summer bev go-tos because they are super easy. How could we get cocktails invited to host’s breezy summer parties?

The Idea: All hosts want to look like they made an effort and to provide drinks that serve their entire party, so we created ‘Summer by the Batch,’ a program that featured simple, delicious and instagram-worthy summer cocktails that the full party could enjoy. Every batch cocktail featured seasonal ingredients (beer and wine could never) and used 1 bottle of Diageo spirits — giving our audience more reasons to pick up a few bottles to whip up a few summer cocktails.

The Awards: The work won a Gold Reggie in June 2020 and a Gold Effie in September 2020. It was so successful, it ran three years in a row with new recipes each summer.

The Team: CD: Anna Rudy, AD: Olivia Lowry.