The Brief: Could we make Miller Lite the default summer beer in a sea of seltzers and flavored new favorites?
The Idea: We’ll celebrate the true glory of beer by tapping into summer’s beeriest beer moments where nothing but a Lite will do. Introducing: Summer Loves Beer, the perfect way to showcase how every summer moment pairs best with Miller Lite.
How It Came to Life: Every time you pick up Miller Lite during summer’s six key beer moments, you’ll get the chance to have Miller Lite pick up your tab. And every day, you can enter for a chance to win $5 in beer money.
The Team: AD: Christie Swinson, Jackie Tucker, Russell Mank; CD: Kyle Reading
