Gameday Party Playbook

The Brief: Beer dominates football season. So how could we make Diageo cocktails our host’s party MVP?

The Idea: Tailgate party hosts go all out with decor and food that’s on theme. Our ‘Gameday Party Playbook’ campaign encouraged hosts to level up their drinks to better fit the festive tailgate atmosphere with easy cocktails and simple DIYs. Pincodes at shelf let hosts scan and learn how to pull together a game winning party play in minutes, and made spirits an essential part of home football viewing.

The Team: CD: Anna Rudy, AD: Olivia Lowry