Created by craftswomen

The Brief: There are more female-identifying dark spirit drinkers than ever before. But as an industry known for brooding men in highback chairs, the ads didn’t welcome female drinkers into the fold.

The Idea: There are female distillers and brewers behind all of Diageo’s most legendary brands. So why not turn over the mic and let the bad ass women speak for themselves — about the triumphs and struggles of the industry, their advice to their younger selves (and all of us), and of course, their favorite ways to drink their own trusted creations. The Created by Craftswomen Program, now two years running, puts the focus on the women who make Diageo brands happen, so a new generation of female drinkers can see themselves in the dark spirit world.

The Team: CD: Anna Rudy, Co-ACD: Katie Pribylshaw, CW: Kelsey Eliason, AD: Olivia Lowry.