Highmark Direct

Highmark wanted a campaign that showcased the ease of buying health insurance, even in the midst of reform. We showed their customers that shopping for insurance is as simple as shopping for the things they actually enjoy — by borrowing the clothes shopping language.

Radio

Static Banners:

Screen Shot 2014-07-31 at 10.59.30 AM

13-06364 West_Q4 Retail OLA_160x600_outlines

Exterior Store Signs:

Screen Shot 2014-07-31 at 11.00.41 AM

Screen Shot 2014-07-31 at 11.00.57 AM

Art Director: MacKenzie Cherban
Creative Director: Michael Hoff, Todd Lepley

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